Try to think of one major successful business with no logo. There isn’t one, right?
There are some excellent reasons for this. First, a good logo builds trust with your customers. It subconsciously informs your potential clients who you are, what you do and how they benefit from your services.
Your logo creates an aura of professionalism and sets you apart from the competition.
Fun Fact: the most expensive logo to date is the Symantec Logo which cost a whopping $1 280 000 000!
Let’s investigate what a logo is and answer the question of whether your business needs a logo or not and why this is the case
What is a Logo?
A logo is a symbol customarily made up of text and artwork used as a mark to symbolize the business.
Logos are often combined with a tagline that conveys the company’s core principle.
The logo identifies the business. A good logo shows what a company does and what the brand values.
Think of how you can recall the name of a successful company by associating their name with their logo in your mind. This is even true when the logo may simply be a graphic like Nike’s famous swoosh.
This illustrates that logos have a deep symbolic association connected to your memories and emotions.
Why is it Necessary to Have a Good Logo?
Your logo is, first and foremost, the identity of your company. It tells potential customers who you are.
Let’s unpack the benefits of having a great logo.
A Logo Creates a First Impression
Just like with people, your company only has one chance to create a great first impression.
Your logo will be the first thing potential customers see since you will use it on your branding and marketing.
Since you want to wow your customers from the first time you meet, your logo must communicate who you are, what you do and that you do it well.
Your Logo Reveals Your Identity
Your logo is only part of a much broader marketing strategy. Still, your logo forms the foundation of all other marketing built on the brand.
So your logo plays a vital role in establishing your brand identity. The colours, font and image are all critically important in conveying who you are.
Your Logo Separates You From the Competition
Your logo suggests to customers why you are unique and different from your competitors.
Through careful choice of image, font, colours and design, your logo subconsciously communicates a ton of information about the company, from company background to company ideals to the mission.
All of this collectively sets you apart from your competitors.
Your Logo Facilitates Brand Loyalty
A recognizable and familiar logo goes a long way to building brand loyalty.
When a logo has been committed to memory by your client, you are halfway to brand loyalty. All you need to do is back that up with a fantastic customer experience and have a client for life.
Where Can You Get A Great Logo Designed?
The good news is that you can design your logo yourself without having to invest in graphic design software or possess the skills of a graphic designer.
You might need a new logo or an existing logo to be adapted as a YouTube logo by using a youtube logo maker. In addition, some websites will enable you to design and adapt your logo for different uses and in different formats.
So What is the Bottom line?
The bottom line is you need a logo. You don’t have to pay $1 280 000 000 for your logo.
You can design it for free online. So what are you waiting for?